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Leigh Verrill-Rhys, Camfa's Creative Director, is a member of the Welsh Academy.
Copywriting...
Written Communications: Copywriting
You tell your business story in many different ways. Nine times out of ten, that story is told in words. Marketing doesn't happen without words - no matter how beautiful the photography, there's a word or two in there that tells your customer what that photo is really about. Think of any commercial in any medium and you will think of it in words.
What about websites? In the beginning, the world wide web was all words - no images to speak of at all. New 'languages' were developed to make images a possibility. For a short time, web designers ruled and went wild with delight. The Internet is coming of age and returning to its roots - words - something like the way humans develop: we make noise, we move around, we learn to communicate.
Experience shows...
Camfa has the experience in copywriting to address all of your written communications needs. Over the past twenty five years, Camfa has created:
- newsletters for many local, national and international organisations
- press releases and reports for businesses and non-profit groups
- websites and content for local, national and international organisations and businesses
- marketing material for all sectors of business
- supporting documents for applications that have won many thousands in cash funding
Good writing and good marketing will help your business get attention.
Getting Back to Basics
Words are the fundamental elements of communication. Without them, no one can understand what you are trying to say. If you have ever been in another country and no one there could speak your language, you will know how frustrating it is to make yourself understood. How are your customers going to make their needs known to you, if you aren't communicating with them in a language that they understand?
Getting back to the idea of marketing your business, do your advertising copy, your brochures or your website give your customers and visitors the impression that you want to communicate with them? Too many of us think that a flashy ad, colourful brochure and high-tech website are all we need to tell our customers how good we are. We don't convince anyone if our words aren't as perfectly crafted as our imagery.
For our copywriting service, Camfa has one goal: to write very very well. Many of our clients think we're on the right track.
Our core services include:
