Marketing...
Marketing: Marketing Strategy, Public & Media Relations
Marketing your business is more than case loads of plastic pens and your logo on beermats. As Peter Drucker has told us, the purpose of business is "to create a customer." (The Practice of Management, 1995) If no one knows you're there, how are they going to find you?
Marketing is communication and communication is two-way reception. Think of it this way: marketing is for your customers - to help them know and, trust you enough to be willing to give you their own hard earned cash for your services or products.
More things you should know about marketing are below.
Knowledge and Trust
Knowledge of your business begins with image: what does your business look like?
Trustworthiness of your business begins with evidence: what does your business say and do?
Both of these have to do with your business's reputation. Is your business visible? Does your business do what it says it does?
Camfa's Marketing Services
Camfa provides planning and management of marketing strategies and publicity campaigns:
- Market Research: Inside and Outside
- Marketing Resources: Printed and Electronic Materials
- Marketing Communications: Public, Press and Media Relations
Camfa works with a select team of creative partners who collaborate with us to provide our clients with the marketing that their businesses need to be successful. This team approach means that your business will receive the best marketing, design, technical and communications support and advice that Camfa has been able to find in Wales and beyond.
Think of Camfa as your business partner for all your marketing needs, from direct mail to Internet search engine visibility and everything in between.
Good writing and good marketing will help your business sparkle.
Is your business getting the most for its marketing budget?
Marketing is common sense. A little more common sense can mean a lot better marketing.
Many of us are under the impression that marketing is an activity that a business does for its own sake. Marketing is really for our customers. Every bit of communication we do is for our customers: from our websites to our promotional gadgets. And that's because we want our customers to love us.
At Camfa, we take a slightly different approach: we love our clients, so we want their customers to love them, too. Loving your customers is one of the best ways to want to do your utmost for them. Okay, sometimes this goes awry and we get hurt but the rewards are much greater when we win.
And while we are in this loving mood, let's not forget our frontline staff - how good are we at 'croeso'? There is a wonderful Chinese proverb which says: "If you do not wear a smile, do not open a shop." If we or our staff are disgruntled, will we be able to offer a welcome anywhere to anyone?
One more thing to think about: Camfa looks at your business from all angles - a 360° view - and that includes your suppliers. A good relationship with your supply partners can make a difference to our customers' trust in you, to your reputation.
Protect your good reputation and build on it.
Read Leigh's article and have your say.
Our core services include:
